Filmstaden
Campaign
Campaign for Christmas
Art Director, Designer
Main Theme
“Give Away “xx” minutes of “genre name” for Christmas”. The theme plays with the facts of how long a movie experience is and how different it can be depending on genre and choice of film. There is also a strong focus on wordgames in the genres such as "Ge bort 96 minuter av förtjursning" (for the film about the bull Ferdinand).
The campaign was advertising upcoming premieres along with the product (gift card) which shows in the last frames with a bow around it and snacks behind.
It was displayed on cinemas across Sweden on outdoor screens (for example at Stureplan and Drottninggatan), in magazines (Amelia) and had 3 related Posters (70×100 cm).
The whole campaign were produced with a team of me (Art Director and Designer), Copywriter, Project manager and Production manager along with House of Friends digital production agency.
Posters
The posters were displayed at Filmstadens Cinemas.
Displayed
The campaign was displayed on big screens in public enviroments (such as Stureplan), in stores and in social media.
Magazine – Amelia
A one page advert was published in the magazine "Amelia".