Storytel
UI/UX Designer
Storytel
Art Director, Designer, Retoucher
About
Storytel needed a Global marketing automation model based on their users behavioral patterns. What are they listening to, when, for how long, what kind of books etc.
The deliverance contained/ Customer journeys, content and creative production, tonality and image design. The final result was trigger-activated emails with personalized generated content. In total 22 emails was placed in the customer journeys.
Challenge
The customer journeys was based on three different kind of Subscriptions were the client could ”upgrade” or ”downgrade” in between. This resulted in a complex project where I worked closely together with the client, copywriter, strategists, front-end and back-end developers.
Strategy, target groups & tonality
This project was about timing, and to be relevant to the customer. The reciever of the mail might be an adult, but is the adult a parent? Should child-books be recommended? Those were questions frequently asked. To our help we had data and could start to make conclusions.
Customer journey in short
Three customer journeys with different phases were made and each mail/communication had it's place in the wheel. The image illustrates a part of the structure but not the actual strategy.
Modules and automations
Each module was carefully designed to be reusable with other types of content. The module is split into different sections that are hideable. To make this possible the design had to be pixelperfect and I worked closely with the front-end developer.
