Filmstaden

Brief

Go for a “safe card” as a graduation gift is the main theme of this campaign that includes three films displayed at cinemas and in social media. Two posters were displayed along with the campaign.

“Go for a safe card” put light on the fact that many graduating students receive traditional gifts that are secretly (or openly) unwanted, such as silverware or a crystal vase. Here we choose to go even further with gifts that are a bit bizarre. The beginning of each film starts with an unexpected gift and ends with the “safe card” which is a visit to the cinema.

The campaign was created along with a filmteam, photographer, production manager, copywriter and project manager.